Tobyhanna, Pennsylvania, –
The DIMOC Services Center at Tobyhanna Army Depot, Pennsylvania, has taken on a marketing role to improve the visibility of the DVIDS content, starting with the 2016 Holiday Greetings.
DVIDS “holiday shout out” content – an annual tradition throughout the Department – was marketed by DIMOC to television outlets across the nation as a way to highlight local military members serving overseas during the holidays. By using the map on the DVIDS Holiday Greetings page, the Services Center team assembled lists of media outlets in each state using the CISION/VOCUS database, which is one of the DVIDS outreach tools, to create e-mail distribution lists and send out information on the greetings.
The distribution lists were used to bring attention to the stations in and around service members’ home towns, and the outreach provided registration and download instructions on accessing these products from DVIDS. This outreach effort is the first of many DIMOC-Services Center efforts to increase the public visibility of the best DVIDS and Defense Media Activity products.