The Defense Media Activity, headquartered at Fort Meade, Md., oversees the Department of Defense Visual Information program, executes VI proponency and performs centralized VI lifecycle management.
Leading the DoD VI community
Under the authority and direction of the Assistant to the Secretary of Defense for Public Affairs and the DMA Director, DMA maintains a portfolio of VI management expertise to ensure community management and oversight to organize, train, and equip VI missions across the joint force. DoDD 5122.05, Sec 2, Para 2.1.i.
VI & PA Proponency
DMA executes the VI proponency mission by advocating and promoting the planning, coordination, creation, use, distribution, and preservation of official VI records relating to agency operations, programs, persons, places, things, and official matters pursuant to Sections 3101 and 3102 of Title 44, United States Code (U.S.C.), and Section 1220 of Title 36, Code of Federal Regulations (CFR). There are two primary VI program proponency functions:
- Developing and overseeing the implementation and effectiveness of VI policies and procedures for the DoD VI program, which includes life-cycle management of DoD VI productions, products, records, and VI activity management.
- Operation of senior DoD-level governance groups which include the Defense VI Steering Committee (DVISC), which addresses issues related to the DoD Visual Information Style Guide (DVISG).
Central VI Management
DMA is responsible for the agency’s mission to “ensure high-quality information products, including Combat Camera imagery depicting U.S. military activities and operations, are available and rapidly distributed throughout DoD.” (DoDD 5105.74 para 3.4).
DMA Restructure Update
As of September 30, 2019, DMA disestablished the Defense Visual Information component (to include the Defense Imagery Management Operations Center (DIMOC)) and realigned the VI Policy and Proponency positions and resources within a new PA Proponency section under the Office of the Chief Management Officer (OCMO) within the DMA headquarters.
Beginning this Fiscal Year 2020, DMA strategy 2025 re-aligned DMA's mission, functions and capabilities to support the lines of effort in the National Defense Strategy. The strategy places portions of the DoD Visual Information Program across two lines of business within the DMA.
These central VI management activities are:
- VI management of current operational and non-current historical VI.
- Engagement with the Military Services, the Joint Staff, Office of the Secretary of Defense, the Combatant Commands, the Defense Visual Information Distribution System (DVIDS), and related communities of interest to develop common VI standards, information resources, practices, and workflows across the Department.
The DIMOC.mil webpage will continue to exist as part of the DoD VI policy and DODI 5040.02, "Visual Information." The three DIMOC centers have been realigned as follows:
- Joint Combat Camera Center- The Joint Camera Center (JCCC) and the Joint Operations Center (JOC) were disestablished as of Sept. 30, 2019.
- DoD Visual Information (VI) Records Center (DVIRC), Riverside, California- The DVIRC has been transferred under the control and direction of the DMA Riverside Director, Mr. Michael Drumheller, under the Media Production line of business. The mission continues as the flow point for transferring permanent DoD VI records to the National Archives and Records Administration (NARA). They continue to digitize physical media from the services and combatant commands, as well as managing digital DoD VI records.
- DoD Visual Information (VI) Customer Services (DVICS) Center will remain in Tobyhanna, Pennsylvania and is being expanded to a DMA Enterprise-level customer service capability. Lt. Col. Randy Taylor is Director, Customer Services, under the control of the Mission Support line of business.